Clints’ Collective
Social media brand ambassador program tailored to a fashion streetwear label aiming to deepen community engagement and connection.
Creative Portfolio
Rodrigo Rocha
Recent IE University graduate with a bachelor's degree in Business Administration. Specializing in marketing and branding with a passion for creative strategy and graphic design. Currently working alongside growing businesses and content creators to optimize and align the systems which define their brand identity and visual language to create a cohesive and consistent brand experience across all platforms.
Brand strategy · Social Media Strategy · Identity systems
CINCO - Personal brand
How I can help
Selected work
Work experience
2026 · Freelance commission
Brand Identity & Content System - Talk 2B Heard
Brief Description
Turn borrowed views into an owned audience for a US sports commentary platform. 830 posts and 2,418 followers, but a disproportionate lack of engagement and viewer retention.
Process
Built a logo suite in three formats - emblem, icon and lettermark, each with a defined job - plus a thumbnail and subtitle standard across all video, and a voice framework of three headline patterns designed to make every post answerable. Shipped with usage rules for clear space and contrast so the system survives handoff.
Result
Delivered as a 16-page creative brief with the full asset suite in SVG and PNG, in black, yellow and reversed. Rollout pending - baseline recorded for review at 30, 60 and 90 days. See the work
Sep - Dec 2025 · Self-directed campaign
Brand Ambassador & Campaign Lead - Clints Inc.
Brief Description
Build and curate a brand ambassador program focused on deepening the brand's bond with its community, increasing its visibility and reach, as well as turn passive followers into subscribers of Clints’ culture.
Process
Sole strategist, creator and community manager on an independently run ambassador account. Planned each shoot, directed framing and composition, edited in post. Sustained 15+ feed posts and 15+ Stories a week across feed, Reels and Stories.
Result
1,000+ profile visits per day after the first week, with no paid promotion. Reach, engagement rate and profile-visit conversion tracked daily to recalibrate in real time. See the pitch it led to
Sep - Dec 2024 · Google Ad Grants Program
Digital Strategy Consultant - Sustainable Purchasing Leadership Council
Brief Description
Analyze a US-based B2B NGO's paid advertising performance and system, identifying gaps in performance and opportunities for optimization. Connected through the Google Ad Grants program and working within its $10,000/month in ad credit to completely overhaul the organization's Google Ads and paid advertising strategy. Further construct a KPI framework to measure performance and results.
Process
Audited live and historical Google Ads performance - keyword data, impression share, conversion patterns - then built the organization's first KPI framework: cost per qualified lead, cost per membership application, email conversion rate.
Result
Measurable ROI benchmarks established for the first time, and a prioritised recommendations report presented directly to the client team.
Jan - Apr 2023 · FMCG
Brand Strategy Consultant - Bifrutas / Grupo Pascual
Brief Description
Identify category whitespace for a mature FMCG drinks brand and build a repositioning campaign around it.
Process
Competitive landscape and consumer analysis, then a go-to-market repositioning, messaging hierarchy and brand-identity refresh, developed as part of a five-person team.
Result
Selected as one of three teams from the full cohort to present final recommendations to Grupo Pascual's leadership. Delivered a 10-page strategic report.
Certifications
Tools & languages
Strategy
- Brand positioning & storytelling
- Competitive landscape analysis
- Organic growth & content strategy
- Program & content architecture
- KPI frameworks
Design & production
- Identity systems & guidelines
- Editorial & presentation design
- Art direction
- Platform-native content: feed, Reels, Stories
- Shooting, direction & video editing
Tools & languages
- Photoshop, Illustrator, InDesign, After Effects
- Canva, Notion, CapCut
- Instagram Analytics, Google Ads
- Semrush, Salesforce
- Spanish (native) · English (native) · Swedish (proficient)
About Me
I was raised across Mexico, the United States, and Sweden, which is most of the reason I read audiences and cultures the way I do. I'm passionate about sports, fashion, art of all sorts, and Greek yogurt. I believe the culmination of my passions led me towards my love of creative strategy, graphic design, and to storytelling that earns attention and nurtures bonds, rather than simply buying them. I enjoy the work of getting to know a brand and creating a whole world around it where people can interact with and get lost within. I believe that a brand is more than just a logo, and that it should be a living, breathing entity that evolves with its audience.
Education
Bachelor in Business Administration - IE University, Madrid, 2022 - 2026. Concentration in Marketing, GPA 3.79. Coursework in Creative Management & Content Strategy, Marketing in Action, Marketing Management, Graphic Design Applied to Branding, and Organizational Behavior.
US / EU citizen. Authorized to work in the United States and the EU.
Contact
rororocha046@gmail.com